Mad for Max
Perhaps the very best part of my job as proprietress and buyer for PEARL is searching out and discovering fresh new lines for our customers. There is inevitably a compelling story which emerges as we sort through the collection, and begin to
catch the narrative. My latest fashion crush is for SUNO, a bright, bold luxe contemporary line with a modern ethnic vibe.
I first met Max Osterweis, or at least got a glimpse of his creative prowess, long before he teamed up with Erin Beatty to design his New York based women's wear line. Max grew up in an enchanting and artistic Victorian home in San Francisco with his uber chic mother Suno (namesake for the brand) and his financier father John. Touring the boy's room, I noticed it was spare, edited, and neutral, far from the usual baby blue child's decor. The walls were painted in blackboard paint,
so the creative Max could doodle and draw to his heart's content.
Flashing forward to the early 21st century, Max witnessed post-election violence in Kenya as a young adult, and wanted to become more involved with the culture which had produced the vast collection of Kenyan Kangas he had been collecting for years. Erin and Max launched SUNO in 2008, and have received rave reviews for their collections ever since, including being finalists twice in the Vogue/CFDA Fashion Fund.
SUNO utilizes the local talent of Kenya, India, Peru, and New York to create a collection featuring unique prints, textures, and embroideries. It is a perfect blend of art and craft, and represents the best in fashion with a conscience. We hope you will honor
the creative part of you, and delight your senses with a piece or two from SUNO.
At PEARL now, with new collections arriving monthly.